Design the Policy
A properly designed participating whole life policy is structured around your goals, cash flow, protection needs, and long-term financial strategy.
Infinite Banking
Become Your Own Source of Financing
Infinite Banking is a long-term financial strategy that uses properly designed participating whole life insurance to build accessible capital and create greater control over how you finance purchases, investments, business needs, and other opportunities.
It can be a powerful strategy for the right client. But we don't begin with Infinite Banking. We begin with you.
Our signature strategy
A Strategy Built Around How You Use Capital
Every financial plan has to answer the same basic questions:
- How are you building capital?
- Where does your money go when you spend it?
- How do you access capital when opportunities arise?
- And how does your financial system support the life, business, and legacy you're building?
Infinite Banking offers one way to approach those questions.
It uses properly designed participating whole life insurance as part of a broader strategy for accumulating capital, accessing liquidity, managing cash flow, and coordinating long-term financial goals.
The goal isn't simply to own a policy. The goal is to build a financial system that supports what you're trying to accomplish.
The story
When It Clicked for Me
I started looking at everyday purchases differently. Every time I paid cash for something, I wasn't just spending money — I was also giving up the opportunity to use that capital somewhere else.
That led me to a bigger question: when I finance something, where does the interest go, and how could I structure my finances so that more of the benefits of my capital stayed within my own financial system?
"The idea was impactful enough that I didn't just recommend it. I implemented it for my own family first, watched how the strategy worked over time, and eventually made it a core part of how I help clients."
Ryan Frey
Founder, Evernorth Financial
What Is Infinite Banking?
Infinite Banking is a financial strategy popularized by Nelson Nash through his book Becoming Your Own Banker.
At its core, the strategy uses a properly designed participating whole life insurance policy as part of a broader capital and cash-flow strategy.
As cash value builds, the policy can provide access to capital through policy loans for purchases, investments, business needs, or other opportunities, subject to the terms of the policy and lender.
The strategy is about more than the insurance policy itself.
It is about creating a more intentional relationship with your capital — how you accumulate it, access it, use it, and replenish it over time.
It's not about finding a magic financial product. It's about creating a financial system that supports your goals.
How the Strategy Works
Build Your Capital
Premiums build cash value within the policy. The policy includes contractual guaranteed values, with the potential for non-guaranteed dividends depending on the insurer and policy.
Access Your Capital
You may access capital through policy loans for purchases, investments, business needs, or other opportunities, subject to the policy and lender terms.
Repay and Reuse
As borrowed funds are repaid, capital can become available for future opportunities. The objective is to create a repeatable approach to financing and cash-flow management over the long term.
Policy loans accrue interest and can affect policy values and benefits. The results of a strategy depend on policy design, funding, loan terms, time horizon, and individual circumstances.
A Different Way to Think About Capital
Traditional financing and Infinite Banking don't have to be competing systems. The question is whether you want to develop an additional source of capital and liquidity that can complement the rest of your financial strategy.
Traditional Financing
Infinite Banking Strategy
Access
Traditional FinancingFinancing is provided based on the lender's requirements and approval process.
Infinite Banking StrategyDepending on the policy design, policy loans may provide access to capital based on the policy and lender's terms.
Interest
Traditional FinancingInterest is paid to the lender in exchange for access to capital.
Infinite Banking StrategyPolicy loans involve interest, while the policy continues to operate according to its contract.
Repayment
Traditional FinancingRepayment terms are established by the financing arrangement.
Infinite Banking StrategyRepayment can generally be managed with greater flexibility than a conventional amortizing loan, subject to the policy and lender.
Capital
Traditional FinancingSavings, investments, insurance, and financing are generally managed through separate financial tools.
Infinite Banking StrategyThe strategy is designed to coordinate cash accumulation, liquidity, financing, protection, and long-term cash-flow planning.
Important: Policy loans are not free money. They accrue interest and can affect policy values and benefits if not properly managed.
Key benefits
Control
Create an additional source of capital and liquidity that can complement your broader financial system.
Contractual Guarantees
Participating whole life insurance includes contractual guaranteed values. Dividends, where applicable, are not guaranteed and may change.
Liquidity
Access capital through policy loans for opportunities, purchases, investments, or business needs, subject to the policy and lender terms.
Tax-Advantaged Growth
Cash value can grow within the policy on a tax-advantaged basis, subject to Canadian tax rules and the specific policy structure.
Protection
The underlying life insurance provides a death benefit that can form part of your broader family, business, estate, or wealth-transfer strategy.
Corporate Strategies
In appropriate circumstances, a corporation may own life insurance as part of a broader corporate, tax, estate, succession, or capital strategy.
Illustrations are not guarantees. Dividends are not guaranteed and are subject to change. Individual results will vary.
Myths
Common Myths
Is Infinite Banking Right for You?
Potentially a Good Fit
- Business owners and incorporated professionals
- People with consistent, long-term cash flow
- Individuals who have established a reasonable financial foundation
- People who value liquidity and control
- People with a long-term planning horizon
- People interested in coordinating financing, cash flow, protection, and wealth planning
May Not Be a Fit
- People looking for short-term investment returns
- People without sufficient cash flow to comfortably fund the strategy
- People carrying financial priorities that should be addressed first
- People looking for a quick financial fix
- Anyone who has not yet established whether the strategy fits their broader plan
Why Work With Evernorth?
We first look at your goals, your family, your business, your cash flow, your existing financial structure, your protection needs, and your long-term plans.
Then we determine whether Infinite Banking — or another strategy — makes sense.
We also coordinate with your accountant, lawyer, investment professionals, and other specialists where appropriate.
We don't start with Infinite Banking. We determine whether it belongs in your plan.
Ryan Frey · Nearly two decades of industry experience
Questions
Frequently asked
NEXT STEP
Could Infinite Banking Fit Your Financial Strategy?
The right question isn't whether everyone should use Infinite Banking.
It's whether the strategy makes sense for you.
Start with a conversation about your goals, your cash flow, and what you're trying to accomplish. We'll determine whether Infinite Banking belongs in the solution.